ASUS Zenbook S 13 OLED UX5304MA is an ultra-thin AI laptop powered by the Intel Core Ultra 7 155U processor with a dedicated Intel AI Boost NPU. It is designed to support Windows 11 AI features such as Copilot, AI-based image processing, and improved power efficiency compared to previous generations.
Weighing only 1 kg and featuring a 13.3-inch 3K OLED display, the Zenbook S 13 is ideal for creative professionals, mobile business users, and anyone who needs a lightweight yet powerful modern device.
Why Is Zenbook S 13 Considered an AI Laptop?
This laptop uses an Intel Core Ultra processor equipped with a dedicated Neural Processing Unit (NPU).
Key differences compared to previous-generation laptops:
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AI workloads are no longer handled only by the GPU
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CPU and GPU remain optimized for their primary tasks
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Better power efficiency
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Longer battery life
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Some AI features can run locally
With this architecture, the laptop remains stable and responsive when running AI-powered features such as Copilot, image generation tools, and multimedia processing.
ASUS Zenbook S 13 OLED UX5304 Price (Indonesia)
Two main variants are available:
UX5304VA (without NPU)
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Intel Core i7-1355U
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16GB RAM
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1TB SSD
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Approximate price: Rp 23,999,000
UX5304MA (with AI NPU)
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Intel Core Ultra 7 155U
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32GB LPDDR5X RAM
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1TB SSD
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Approximate price: Rp 25,999,000
Prices may vary depending on retailer and promotions.
Key Specifications: ASUS Zenbook S 13 UX5304MA
Processor: Intel Core Ultra 7 155U (12 Cores, 14 Threads, up to 4.8 GHz)
NPU: Intel AI Boost
RAM: 32GB LPDDR5X
Storage: 1TB M.2 NVMe PCIe SSD
Graphics: Intel Graphics
Operating System: Windows 11 Home
Display:
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13.3-inch 3K OLED (2880 x 1800)
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16:10 aspect ratio
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100% DCI-P3
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600 nits brightness
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VESA DisplayHDR True Black 600
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TUV Rheinland & SGS Eye Care certified
Ports:
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USB 3.2 Type-A
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USB-C Thunderbolt (Display & Power Delivery)
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HDMI 2.1
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Audio jack
Battery: 63Wh
Fast Charging: 70% in approximately 49 minutes
Weight: 1 kg
Thickness: 1.09 cm
Design: Ultra-Thin, Premium, and Eco-Friendly
The latest Zenbook S 13 generation is thinner than its predecessor. ASUS uses a magnesium-aluminum alloy chassis along with Plasma Ceramic Aluminum technology on the cover.
This material offers:
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Improved scratch resistance
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Better corrosion protection
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Enhanced heat management
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An environmentally friendly manufacturing process without harmful organic compounds
The touchpad features a thin glass surface for high precision, and the hinge supports a full 180-degree opening for presentation needs.
3K OLED Display for Professionals
The 3K OLED panel (2880 x 1800) with a 16:10 aspect ratio provides more vertical workspace.
Key advantages:
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Accurate colors (100% DCI-P3)
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High contrast typical of OLED panels
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Suitable for photo and video editing
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Comfortable for reading long documents
Dolby Vision support and PANTONE validation make it suitable for creative industries.
Performance & Battery Efficiency
The Intel Core Ultra processor with dedicated NPU enables more efficient workload distribution.
The 63Wh battery delivers up to approximately 16 hours of normal usage. Intel Evo Edition support ensures fast wake-from-sleep performance and stable WiFi connectivity.
However, under maximum performance mode, the cooling system may become louder and temperatures can increase.
Advantages of ASUS Zenbook S 13 UX5304MA
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Dedicated AI NPU support
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High-quality 3K OLED display
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Extremely thin and lightweight design
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Complete ports including USB-A and HDMI
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Fast charging and solid battery life
Drawbacks
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Can get warm under high performance mode
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Keyboard may feel slightly firm for some users